TEAM
Mara Lobão - CEO and Founder
Mara Lobão graduated in Social Communications – Journalism from PUC-RJ and in French Literature and Civilization from Université de Nancy/Alliance Française. She holds a postgraduate degree in Entertainment Projects Management from FGV-RJ and has taken extension courses in Cinema at UCLA.
A member of the International Academy of Television, Arts & Science, Mara Lobão founded the independent production company PANORÂMICA in 2003. Since then, she has developed, created, and produced over 50 series of various formats and 12 Kids & Family films, establishing herself as a leading producer of this genre in Brazil. Mara develops and produces original content for major streaming platforms such as Netflix, Amazon Prime Video, Globoplay, Max, among others, as well as for cinema with Disney, Paramount, Warner Bros., Telefilms/Galeria, and all the main Brazilian distributors. Her work has been recognized by critics (Emmy, Banff, APCA, Prêmios Produ, and the Brazilian Cinema Grand Prix) and has also garnered significant popularity with both Brazilian and international audiences at the box office and ranking from #1 to #10 on streaming platforms.
Gaby Star, 126 x 30’, a three-season kids series created by Mara, co-produced with Gloob and Chatrone, was nominated for an International Emmy, BANFF, and APCA. The series was such a successful IP in Brazil that it spawned multiple licensed products such as school supplies, party kits, a music CD, and a spin-off film for movie theaters. The series was sold to international territories. The series is over 10 years old and is still aired in Brazil.
Mara has also invested in licensing best-selling kids' books and adapting them for the screen. Some successful franchises she produces include:
* Anything for a Pop Star 1 and 2, with Disney, achieved great numbers at the box office and on the Disney+ platform, performing #1 in Brazil.
* Confessions of an Invisible Girl – a Netflix original movie, performed #10 in more than 40 countries.
* DJ Cinderela and Sleeping Princess – both were released in movie theaters and exhibited on Netflix, performing #10 in Brazil and in more than 10 countries.
* An Unforgettable Year – a four-movie project for Amazon Prime Video that performed #10 in Brazil.
* Shooting My Life’s Script – performed #1 in Brazil.
Mara also produced the primetime police drama series Trails of Hate, with four seasons, for NBCU, which was sold to Universal Channel, Fox Channel, Sony Channel, and Globoplay. She also produced the investigative drama series The Absentees, for Max, which was nominated for Best Series at the APCA prize, the most important in Brazil.
Mara is currently working on #Salverosa, a film of her creation, directed by the award-winning Susanna Lira, and Medley, by Keka Reis. Both are scheduled to premiere in 2025.
Rodrigo Montenegro - CEO and Founder
Rodrigo has been operating in the audiovisual market since 1992. In 1997, he was Assistant Director of Futura Channel and he participated in the creation and direction of the channel’s premiere projects. From 1999 on, he was a Core Coordinator of Futura Channel, where he worked in the direction and coordination of series such as Tunning Languages, Cine Conhecimento, Cine Profissões, Faixa Comentada, Umas Palavras, and Um Pé de Quê?. In 2003, he founded Panorâmica with his business partner, Mara Lobão. Rodrigo produced the spin off GABY ESTRELLA: THE MOVIE (2018); and other kids movies – TUDO POR UM POP STAR (2018/1,2 million views), based in a book by Thalita Rebouças, CINDERELLA POP (2019), based in ta book by Paula Pimenta. Internationally known as DJ CINDERELA, the movie was released in Netflix in all the territories and had a great performance in multiple countries. Thalita and Paula are the best sellers of kids and teen books in Brazil. In 2020 produced the teen movie CONFESSIONS OF AN EXCLUDED GIRL for Netflix.
Vanessa Jardim - Production Manager
Vanessa is an Advertising professional and radio broadcaster, with a degree form Universidade Federal Fluminense. She has solid experience in audiovisual projects management. Vanessa worked from 1988 to 1989 as a production assistant for TV Bandeirantes Dramaturgy Core, headed by Walter Avancini. From 1989 to 1991, she was a production assistant at TV Manchete Opening Credits and Vignettes department, headed by Adolfo Rosenthal and Toni Cid. From 1991 to 1999, she has worked as Base Coordinator and Program Coordinator at TV Globo, participating in the production of soap operas, mini-series, weekly variety and special programs line headed by TV directors Roberto Talma and Guel Arraes. From 1999 to 2008, she was Production Coordinator at Fundação Roberto Marinho. In 2008, she became Futura channel’s Production Manager, where she worked until January 2016.
Joana Macedo - Project Executive
An experienced professional, working for 23 years in the audiovisual market. Has extensive knowledge in content development, research, acquisition, and sales.
In 1998, she worked as Content Coordinator at Synapse Produções, in the research, negotiation, acquisition and sale of national and international content area. In 2008, she started at Multishow, Bis, and Off channels, in the Content and Programming area, where she conducted research and evaluation of international content, in addition to strategic programing planning, and then, as Media Coordinator, she worked on media/breaks strategic planning. In 2012, she joined the Gloob and Gloobinho team, where she did research, evaluation, and acquisition of international content, strategic programming planning, budget control, and post-production, as well as negotiation and sales of Gloob content to international clients. In 2017, already on GNT, Mais Globosat, and Viva channels, she worked on planning and preparing content for VOD.
Since September 2018, Joana works at Panorâmica as a Project Executive. There, she works on the production company’s projects research and development, she monitors and manages script production, in addition to prospecting and serving customers / players.